Street Interviews = GUARANTEED VIRALITY*

Funnily enough, I think I got my job at Luxe because I pitched myself as someone who could be a street interviewer. I thought it’d be so much fun and Ben (Luxe co-founder) knew it would get major views. After our first day stopping people on the busiest street in Europe, Oxford St duh, the videos we shot amassed 90+ million views across TikTok, Instagram and Youtube. Just like our history vids, it was an instant success, every interview video would smash, 5, 10, 20, 35(!!!) million views each.